Client
Wiley's For Dummies
Project
New Year New Me
Project Description
We created a bold, stylized visual for Wiley’s For Dummies brand to launch their “New Year, New Me” campaign — a curated set of books focused on fresh starts and personal goals. The hero shot is a top-down flat lay featuring four titles tied to popular resolutions: Macro Diet, Brain Health, Gut Health, and Calisthenics For Dummies. The setup mixes playful props with clean composition to drive engagement across digital and social platforms.
In addition to the main flat lay, we shot lifestyle scenes for Baseball For Dummies and Making Friends As An Adult For Dummies, pairing each book with real-life scenarios to extend the campaign beyond resolutions and into everyday life.
Categories
- Product
- Promotion
